The girl with the unicorn logo

Hi there. It’s me. The girl/business owner with the unicorn logo. I know what you’re thinking. It’s a little “unprofessional.” Who’s going to take me seriously. And, you have hot pink in your color palette? It’s actually Fashion Fuchia, but thank you for noticing. To me, branding is most effective when it’s authentically unique and a little (or a lot) bold and unconventional. The people who know me outside of my career would absolutely not be surprised that I chose a unicorn to represent my professional brand. To be fair, I was hesitant and felt a little self-conscious to launch this website. After all, it’s packed with pinks and other bright colors. You don’t often see business rockin’ a pink in their palette. But it got your attention, didn’t it?

It was important that my logo mark, typeface, color palette and tone stayed true to who I am. As a business owner and consultant, I am the service. I’m selling myself, my perspective, my skills and my partnership. I wanted to do that through an aesthetic that felt natural and my own. So, I thought about what uniquely would visually represent myself as a non-traditional marketer and storyteller. It had to be whimsical but not too playful, sophisticated but not stuffy, and the right kind of memorable.

If you do something incredibly bold, but you do it well, people will look. They’ll talk, show their friends and help tell your story. Brands that break the mold of cookie-cutter, stock-photo, we-all-sound-the-same marketing are the ones that get noticed. They’re the ones people remember. And if they deliver on their mission, they’re the ones people gravitate to.

My brand is uniquely my own. It stands out among other non-pink businesses — and perhaps most importantly, it makes me happy. And happy, talented people make good business partners.

Never be afraid to show your true color palette. Your authenticity will always resonate louder than any criticism.