How brands make human connections
Brands make human connections when they talk like humans. When they’re transparent, vulnerable, bold and confident in who they are, what they stand for and what they offer. In order to make a genuine connection with your followers, you need to be relatable. Here’s how to do that…
The girl with the unicorn logo
Hi there. It’s me. The girl/business owner with the unicorn logo. I know what you’re thinking. It’s a little “unprofessional.” Who’s going to take me seriously. And, you have hot pink in your color palette? It’s actually Fashion Fuchia, but thank you for noticing. To me, branding is most effective when…
The beauty of brand
We all have a brand. I have a brand, you have a brand, your business has a brand. As individuals, we’ve been building our personal brand since we were old enough to dress ourselves. There was a short stint in my childhood where I wore nothing but…