A NEW BRAND FOR A NEW BUSINESS.

I partnered with the founders of Hive Co. to create a brand identity from scratch. We nailed down a name, brand story (mission, vision, values), palette, font, voice and tone. I gave them a paired down brand deck to hand off to the designers who created their logo and web presence. Here’s a look at some of that creative process.

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Northern Edge

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UnitedHealthcare